NatCen Social Research

With over 40 years experience working at the forefront of social research, NatCen should have been seen as leaders in their field. However the public sector focus of much of their work meant their profile was limited as they started to compete for a broader spread of work on social issues. Brandguild was asked to work with the organisation to help them develop:

  • A clear and distinctive brand positioning
  • A wider brand story including strapline and key messaging
  • A brand personality that would bring the new positioning to life
  • A new visual and verbal identity that would help raise awareness for the brand and for the important work they were doing
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