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Bridget Ruffell
Guild Leader, Brand Strategy and Communications

Before forming Brandguild Bridget was MD of strategic branding consultancy Corporate Edge for over 10 years. As a writer and creative strategist her career highlights so far include:
  • Naming Wispa for Cadbury
  • Creating the egg name and brand for Prudential
  • Developing destination brands for New Zealand, Isle of Wight and Jersey and Britain’s tourism brand strategy following the foot and mouth crisis and 9/11
  • Creating the brand strategy for Age UK, The Children’s Society and the British Heart Foundation
  • Working on major public sector repositioning exercises for The Inland Revenue, DWP, BBC Trust and the LDA
  • Leading the way on employer branding including designing and activating IHG’s Room to be yourself EVP which won Personnel Today’s Employee Brand of the Year
  • Creating new brands for Women’s Super League and Commonwealth Games England