M&G Investments

Having led the rebranding work for M&G Investments some years ago it was great to be asked to help them rebrand PRUPIM, their real estate business under the M&G umbrella. The Brandguild team, many of whom had been involved in creating the original identity, worked with the senior team to help develop a transition strategy for the identity and a workshop to embed the values.

We also updated the M&G Investments brand guidelines and created a new brand film for the whole organisation.