IHG People Brand

IHG is one of the world’s leading hotel companies with brands including InterContinental Hotels, Holiday Inn and Crowne Plaza. Whilst the business operates under different brands to guests, IHG has built one culture for its employees around the world.

Whilst still at Corporate Edge I led the creation of the employer brand for IHG. This involved the development of their values and an employee commitment that promised everyone at IHG Room to be yourself. As Brandguild we were asked to develop an employee review of all the great things that had happened during the year and help tell the story of what makes IHG such a special place to work.
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