IHG Olympic Storybook

IHG used their sponsorship of the London Olympic Games as the key focus for their employee engagement throughout 2012. This strategy, which involved master classes with Olympic athletes, a global charity event and the chance to become a torchbearers in the Olympic torch relay, saw IHG win the Corporate Communications award for best employee engagement.

Brandguild, together with Simon and Angelique from Boone Design, worked with them to create a commemorative story book that was given out to every employee who had taken part in this amazing year.